Ventura a la Milanese

Around 5,000 square meters of exhibition space - and that in historic industrial factories whose charm could not go better with the objects on show. The furniture fair in Milan is getting a large new Fuori Salone zone, Ventura Lambrate. At long last say many, who felt that in recent years the quality in Zona Tortona had increasingly been neglected in favor of commercial pursuits. Margo Konings and Margriet Vollenberg had likewise observed this trend, and following a long search found a suitable location for their adventurous plan: The two Dutch design agents from "Organisation in Design" are taking the initiative and creating new premises for experiments and small labels, graduates and galleries: Ventura Lambrate. There is to be a firm emphasis on quality. This also extends to exhibitors who cannot afford the Zona Tortona but who nonetheless have excellent work to show.

At the center of the new design area at Lambrate Metro station is the Via Ventura. All around you find small galleries and exhibition rooms, while the Scuola Politecnica di Design is just around the corner. "We see ourselves as mediators, our role involves a bit of everything," says Margo Konings and points out that although they select the participants of "Ventura Lambrate" they do not overdo their role as art directors. Studio Maarten Baas and the Design Academy Eindhoven, British label Lakingland and various exhibitions such as "Design Dialogues" by the in-residence designers will be on display in Ventura Lambrate. The mixture ranges from design graduates - the London Royal College of Art will show works by students and former students on 900 square meters of exhibition space - through to individual studios, both new and more established, which will make for a lively Ventura Lambrate. There will be familiar names as well as promising newcomers such as Kiki van Eyk, international figures like the Campana brothers, who have worked for the new Italian label Flat Design, and discoveries that will perhaps no longer be unknown after this Salone. At any rate the Lambrate project promises a host of surprises and a fair amount of daring. Which is precisely what the design world in Milan needs.

Text: sandra hofmeister

Publisher Title Type Year

Dr. Sandra Hofmeister

Veterinärstr. 9
80539 München


VAT identification number:
DE 97 383 504 163




Responsible for the content:
Sandra Hofmeister

Every effort has been made to ensure the accuracy of the information and links contained on this website. However, any and all liability which arises in connection with your use of, or reliance on, the information or links is excluded. The information contained on this website does not constitute legal advice.

Copyright photos
All rights belong exclusively to the mentioned photographers or companies.

strobo Berlin München

einseinsvier webdesign Bad Kissingen München


Wir nutzen Cookies auf unserer Website. Einige von ihnen sind essenziell für den Betrieb der Seite, während andere uns helfen, diese Website und die Nutzererfahrung zu verbessern (Tracking Cookies). Sie können selbst entscheiden, ob Sie die Cookies zulassen möchten. Bitte beachten Sie, dass bei einer Ablehnung womöglich nicht mehr alle Funktionalitäten der Seite zur Verfügung stehen.